Robert T. Goldberg
Marketing Strategies
Marketing is complex. Marketing is simple.
Marketing can be a paradox because it may be as fundamental or as comprehensive as you choose. However, one thing is certain: developing and implementing a brand strategy - no matter how complex or simple the plan might be - is the key to success. My proven approach to brand strategy is very straightforward. No magic potion; no secret sauce. My many years as a consultant, marketing director, and advertising executive have taught me a few things about what works and what doesn't. To optimize ROI, I focus only on the initiatives that deliver measurable results. Nothing more. You will enjoy proven, revenue-forward strategies and marketing programs that will help your business achieve growth, shorten sales cycles and reach revenue goals faster.
Why RTG Strategies?
I have a free gift for all you DIY visual marketers. Ping me at robert@startupfactory.biz and simply ask for the logo song... it's excellent!
I offer a unique blend of expertise
The marketing world is often divided between the "idea people" and actual doers - this is where I differ from most communications professionals. My career trajectory has enabled me to provide strategic counsel to leading B2B organizations while at the same time rolling up my sleeves and delivering hands-on, creative input. Combining both skills is what I like to do best. For me (and my clients), this hybrid approach has proven to be a great success. I deliver winning strategies propelled by world-class creativity... and I love what I do.
For messaging that resonates, I combine three key branding components
• Identity
Many marketers believe that a brand identity is the outward expression of your enterprise; your name, logo, communications materials, etc. For me, a brand identity includes more. A great brand embodies everything you promise as a company. It is the sum total of how your brand looks, feels, communicates, and delivers. Your brand enables you to demonstrate your values, differentiate from the competition, and create an overall experience that encourages people to understand, engage with, and trust you.
• Voice
How you say something is just as important as the message you wish to deliver. I study your audience and express written and visual communication in a tone that matches how you wish to be perceived. I establish a “voice” for your messaging that is in sync with your brand. Voice is an often overlooked aspect of an overall marketing strategy, yet it is critical for reaching your audience.
• Narrative
Writing for business is more than the means by which you communicate with your audience. True, the principles of good business writing are clarity, simplicity, and organization. But, for compelling writing that resonates with the reader, I turn to the narrative. Almost everybody relates to a story, and I use narrative to achieve a more personal connection. If your objective is to build affinity with your prospect and propel them through the sales funnel, few approaches work better.
A business resource you can rely on
• Service
I am committed to providing service that exceeds expectations, and I have built a successful career around that goal. Those I have helped regard me as a trusted partner as I make marketing recommendations with the same thoughtful consideration as the decisions I make for myself.
• Help
Everybody needs help now and then, and you can depend on me when you are in a pinch. My crisis management skills, PR expertise, and steady hand on the tiller can provide the guidance you require to mitigate bad press, repair a reputation, or get out of the occasional jam.
• Luck
I’m glad you asked! How can I provide the benefit of luck? Well, I can’t exactly – but what I can do is prepare you adequately for when opportunity does come your way. They say “luck favors the prepared” and I can help prepare your business with more than a rabbit’s foot or a four-leaf clover.
Serious about marketing... but we like fun too!
