According to Dwight D. Eisenhower, plans are useless, but planning is essential. What was he saying here? Simply put, a specific goal must guide your efforts, but you must be flexible enough to adjust your plans when circumstances change. This concept is a guiding principle if you wish to build a nimble business - it is especially essential in marketing. We can help formulate solid, long-term strategies and execute flexible programs that will adapt to changing market conditions.